Chong Yang Kim

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Seung Youn Hong

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With the rapid increasing the proportion of the elderly population, one of the critical challenges is to apply appropriate strategies to make them be independent and healthy as long as possible. The purpose of this study is to evaluate the effectiveness of the implementation of the’15-minute plus’ manual based senior exercise program on physical function and physiological measures. Fifty two NHIC regional offices were randomized to intervention groups (IG) in which the instructors were educated and asked to teach senior exercise class based on the 15-minute plus’ exercise manual, and to control group (CG) in which the instructors teach exercise without a manual. Both groups were guided to do moderate intensity of exercise, three times a week for 12 weeks. Dependent variables were perceived health, 2) functional fitness, 3) physiologic parameter (i.e., SBP, DBP, percent fat, FFM) 4) psychological status (perceived health and depression). Among 912 seniors recruited from 52 sites, 579 seniors completed pre-post assessments. Subjects in both group experienced significant decrease in blood pressure, percent body fat and increases in fat free mass and physical function. Further, we found more significant improvement in lower body strength, mobility, self-rated health and exercise self-efficacy in manual based exercise group than those in control group.

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manual based exercise, older adults, functional fitness, self -rated health, lower body strength

Jong Geon Lim

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The purpose of this study is to expose the factors that may influence students’ motivation or choice to attend their institution’s intercollegiate athletic events in Korea. The survey was distributed and collected on campus from a large suburban university in Korea during the fall semester to the game attending students. A total of 164 completed questionnaires was returned and used as data for this study. Principal component analysis with varimax rotation was performed on the 22 items of factors that motivated respondents to attend intercollegiate athletic events and this analysis yielded a six factor solution. These six factors were named Competitive Factor, Facility Factor, Entertainment Factor, Social Factor, Identification Factor, and Promotional Factor. According to the survey, in terms of individual factor, ‘the amount of speed displayed’ was ranked as the most important factor which influenced students to attend events followed by ‘location convenience’, ‘cleanliness of stadium’, and ‘condition of stadium’. After all, the question still remains as to what factors influence students’ motivation to attend events and how this market should be developed. Nevertheless, the evidence shown through the results and the discussions permit several suggestions such as conducting separate studies within the institution in order to promote its athletics, expanding marketing strategies, and more. The nature of this study does not allow the readers to observe students’ purchase or post-purchase feelings. Instead, it explores the possible factors which may influence the purchase cycle regarding individual choice of athletic events. Recommendations and suggestions based on the findings were presented later in the study.

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intercollegiate athletics, events, student, attendance, factors

Won Jae Seo , Seung Jin Han , Seong Hee Park

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With call for profiling sport tourists specifying heterogeneous segments and their expenditure patterns, this study applied an expenditure-based segmentation on running event travelers to the running events of the United States. The study employed expenditure volume as the segmentation base. Based on the segmentation base, the profile was framed to present expenditure, travel characteristics, and demographics. Results pointed out that the heavy spenders were the representative segment in all of expenditure categories, which were responsible for the most of the participants’ total expenditure. In addition, findings disclosed that all three segments allocated the largest budget on lodging while they all spent the least budget on entertainment. Implications for event organizers and future researchers were discussed.

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segmentation, spending volume, sport tourism

Jae Hwan Kim , Susan Kim , Cheol Sang Hwang

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The purpose of this study was to identify the relationship among player attributes, player and team identification, and game viewing intention. In order to achieve this goal, 343 spectators 17 years or over were selected at 4 professional soccer team games in 2010, but among them, 43 were excluded because their responses were deemed to be unreliable. Valid data were then analyzed by using PASW Statistics 18.0 to apply the following methods - descriptive analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlations analysis, and regression analysis. The results are as follows: First, player attractiveness in terms of appearance, athletic performance, and game play attitude, as well as player similarity affects player identification. Second, this player identification has an effect on team identification which has an effect on fan’s match attendance intention.

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Player Attractiveness, Player Similarity, Player Identification, Team Identification, Game viewing Intention